Being a marketer I always tend an obligation to follow
marketing and marketing trends, and recently I've considered explanation why
jute bags are famous in marketing. Jute bags started utilized in local
advertising campaign drives by small business owners a little while back. I
don't know whether they knew the exact price of using jute bags specifically,
although I would think they already have an understanding of at least the
practical advantage, which is why they tried it in the beginning. For those
unfamiliar, a jute bag is a tote bag made from jute, an all-natural material
consists of fibers from plants.
First, totes are cheap. Tote bags are very light on the
budget, and when ordered in bulk, further discounts could possibly be
applicable. When my small business was starting I went in the cheapest of
everything. If they functioned as they simply were meant to, I became happy.
And that's why small businesses use totes, they're very reasonable. Not only
that, but the material is likewise affordable. Jute is not difficult to get and
easy for work on, so jute tote bags are cheaper than other bags even. Also,
such bags that have wide spaces for promotion and print are perfect as
promotional paraphernalia. Unlike other items for instance pens or USB drives,
a large tote can accommodate your company brand, your slogan, info, and maybe
several lines of whatever.
One more reason why jute bags are popular in marketing is
simply because of the type in the tote bag itself: it is a very useful item and
handy to have around. Most of us have a use for the tote-there are even
fashionable tote bags useful to accessorize. Along with the current trend of
favoring natural material over plastics, jute as bag material is gaining plenty
of mileage. This brings us to yet another reason why jute bags are popular in
marketing: jute as a natural material
Ever heard of corporate responsibility? That's big company
jargon for performing social welfare related activities like feeding hungry
children or planting trees. Virtually every large company have their own
corporate responsibility drive, or whatever their term for it is. Why? They say
it's giving into the community, society, to Mother Earth, or whatever. Through
practical and realistic eyes, it's seen as strategy to promote a company brand
further. And what's better, a company will get the support of zealous advocates
of whatever social or nature-oriented activity they did. For small businesses,
the chance of supporting environmentalism is sort of like toned-down corporate
responsibility. Jute bags are popular in marketing since they are made from
natural stuffs that help save the planet earth.
With them as promotional giveaways then would mean that
1. You consider the welfare of the recipient which means you
reveal something helpful,
2. You're putting in more effort than just offering flyers
which only end up being garbage, also to top everything off.
3. You are not merely a businessman; you might be a businessman
which helps the earth.
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